What news giants are learning about subscribers during lockdown uptick

THE DRUM - 09/07/2020

John McCarthy

News brands have been attracting record audiences during the pandemic as more and more people find themselves with a new daily news consumption habit. But while demand for subscriptions at quality titles is through the roof, ad-supported businesses haven’t been having such a fun a ride. Execs from the Wall Street Journal, Financial Times and Reach talk to The Drum about the ups and downs of lockdown, and about the products they’re designing for the future.