Helio Gama Neto

INMA - 18/11/2019

Siri Holstad Johannessen and Thea Kristin Hansen

Programmatic is just one grape in the cluster of technological media innovations — with varying life expectancy — that marketers have witnessed. Despite this, the method as we know it today survived for a decade. Congratulations, programmatic!

INMA - 18/11/2019

Siri Holstad Johannessen and Thea Kristin Hansen

Programmatic is just one grape in the cluster of technological media innovations — with varying life expectancy — that marketers have witnessed. Despite this, the method as we know it today survived for a decade. Congratulations, programmatic!

DIGIDAY - 18/11/2019]

Max Willens

Condé Nast wants to change the way it makes money from Instagram, so it is taking a second stab at Instagram TV. A year after dipping a toe in the IGTV waters with re-edited YouTube videos, the legacy publisher is returning to Instagram’s long-form video experiment with at least five new series. These include “No Wrong Way to Wear,” a fashion series distributed through GQ; “Big Fat Weekend,” a travel-focused food program from Bon Appetit; and “Love Stories,” a Vogue-distributed series about romance in the age of social media.

DIGIDAY - 19/11/2019

Pierre Bienaimé

Condé Nast is on a journey to remake itself from a magazine company — home to Vogue, The New Yorker, Vanity Fair and more titles — and into what new CEO Roger Lynch calls “a 21st century media company.” The exact contours of what that looks like remains a work in progress. One aspect that isn’t in doubt: video and the establishment of franchises is absolutely part of that vision. Condé Nast Entertainment now creates more than 4,000 videos a year, garnering on average more than 1 billion views a month (mostly from YouTube, Katzeff said). Now, the challenge is turning those views into franchises.

PROXXIMA - 19/11/2019

Temas em discussão sobre comunicação, mobilidade, games e alimentação do futuro estão entre os destaques da quinta edição do Wired Festival Brasil, que este ano retorna à Cidade das Artes, no Rio de Janeiro, em único dia: 29 de novembro.