SLATE – 25/09/2018
WILL OREMUS
The world’s most valuable company is wooing the media with a human touch and a huge audience. One thing it hasn’t delivered: money.
In the years leading up to the 2016 U.S. election, Facebook became the world’s de facto morning newspaper—and everyone wanted to land on A1. With more and more people getting their news on the app and in the news feed, media companies competed in the company’s algorithmic sweepstakes, crafting headlines and story ideas to induce clicks, likes, and shares on the social network.