MEDIA POST – 20/09/2018
Joe Mandese
U.S. ad spending is expanding at a higher rate than anticipated — jumping 5.8% in the second quarter after rising 6.5% in the first quarter — and is now on pace to reach a new all-time high for full-year 2018, according to a revised forecast released this morning by IPG Mediabrands’ Magna unit.
Magna now projects the U.S. ad market will top $200 billion for the first time this year, wrapping up at about $207 billion for all four quarters, a 6.9% expansion over 2017.