COLUMBIA JOURNALISM REVIEW – 14/03/2019
Mathew Ingram
WITH MEMBERSHIP AND SUBSCRIPTION PROGRAMS playing an increasingly important role in media business models, many publishers seem to be trying to get to know their readers better. The New York Times, for example, has started asking its readers to tell the paper a bit more about themselves, using a web form posted at its Reader Center. The Times asks readers to share their name, email address, phone number, Twitter and Instagram handles with the paper, as well as their age, occupation and hometown.