out 11, 2018 | Sem categoria
CNBC – 09/10/2018 Michelle Castillo Amazon’s ad business is booming. Some advertisers are moving more than half of the budget they normally spend with Google search to Amazon ads instead, amounting to hundreds of millions of dollars, according to execs at...
out 11, 2018 | Sem categoria
PRESS GAZETTE – 10/10/2018 James Walker The Guardian Weekly has relaunched as a news magazine, hiking its cover price by £1.60, as it aims to boost its 32,000 subscriber base by half. Leia aqui o texto na íntegra.
out 11, 2018 | Sem categoria
DIGIDAY – 11/10/2018 Max Willens Amazon has pivoted away from selling content subscriptions on its own platform. But some publishers are turning to Amazon’s mobile payments product, Amazon Pay, to convert subscribers on their own sites and like what they’ve seen...
out 11, 2018 | Sem categoria
DIGIDAY – 11/10/2018 Lucia Moses As part of its big subscription push, The Washington Post is trying to make sure people don’t run into anything that might keep them from subscribing — including their ads. Leia aqui o texto na íntegra.
out 11, 2018 | Sem categoria
EDITOR&PUBLISHER – 11/10/2018 Rachael Garcia Fact-checking websites have gained steamed, but there are complaints that they suffer from ‘selection bias.’ To stop misinformation from spreading, who should be supervising these sites? Leia aqui o texto na...
out 11, 2018 | Sem categoria
MEIO&MENSAGEM – 10/10/2018 Nelson Sirotsky lança pela Editora Sextante O Oitavo Dia, seu primeiro livro. O executivo, que deixou seus cargos executivos junto ao Grupo RBS há seis anos, escreve em primeira pessoa sobre sua trajetória, além de reflexões sobre...
