COLUMBIA JOURNALISM REVIEW – 28/09/2018

Mathew Ingram

UNLESS YOU’RE A WEB GEEK, you might not be that familiar with Google AMP. Short for “Accelerated Mobile Pages,” it’s a webpage standard developed by Google to speed up load-time on mobile devices by stripping out a lot of the bits (including a lot of advertising gimmicks) that tend to clog things up.

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