NEW YORKER – 29/09/2018
Evan Osnos
At Facebook headquarters, in Menlo Park, California, no tour is complete without the story of the big sign at the front gate: when Mark Zuckerberg, the founder and C.E.O., moved his company to the site, in 2011, he did not remove the sign of the former tenant, Sun Microsystems. In the nineties, Sun had been a giant so dominant that it considered buying Apple, but Sun later sank into a long fadeout, and it was acquired by Oracle, in 2009. Zuckerberg turned Sun’s sign around and fastened Facebook’s name to the other side—a reminder to himself and his employees that success is fragile.