DIGIDAY – 23/10/2018
Sahil Patel
Insider says it only wants to define views as when people actually watch its videos, instead of scrolling past them in a news feed. It’s why the publisher, which has been one of the prime examples of a digital media company achieving huge scale very quickly off the back of Facebook’s News Feed videos, is prioritizing 30-second video views over the three-second view that is made publicly available on Facebook.