TECHCRUNCH – 01/10/2018
Sarah Perez
YouTube is expanding the ways advertisers can connect with their audience, thanks to an expansion to its TrueView in-stream ad format that will now push viewers to take actions when viewing ads beyond just a click. The company was already testing extensions that let advertisers add location elements or forms to their ads — to get viewers to sign up for a service or learn more via email. Chili’s tested this to grow its loyalty program sign-ups, for example. Now, YouTube will add more extensions that let advertisers push other actions, like app downloads, travel booking or buying movie tickets.