INMA – 07/08/2018
Dr. Merja Myllylahti
On July 26, the Australian media market was changed irreversibly.
In the biggest media merger in Australia’s media history, Nine Entertainment and Fairfax Media agreed to a merger. The deal is roughly worth US$3 billion. The combined company will be the largest media company in Australia after News Corp, and it has television, newspaper, radio, and digital assets. As a consequence, Fairfax Media’s name will disappear, marking the end of 177-year history.