NIEMAN LAB – 08/08/2017
Laura Hazard Owen
The growing troubles of (non-Facebook, non-Google) digital advertising have left many publishers eager to move to a reader-driven, digital-focused revenue model. And it can be done: The New York Times announced in its earnings report Thursday that subscriptions now account for nearly two-thirds of its revenue, and that of its 3.8 million subscriptions, 2.9 million are digital.