National news publishers’ jointly-owned advertising platform must ‘level the playing field’ against Duopoly

out 19, 2018 | Sem categoria

PRESS GAZETTE – 18/10/2018

Charlotte Tobitt

Publishers are losing out on advertising revenue to Facebook and Google because they cannot compete on the three key elements: scale, identity and data, according to News UK’s digital commercial director.

 Leia aqui o texto na íntegra.