EDITOR&PUBLISHER – 19/10/2018
Jerry Simpkins
Preprints have dropped off in many areas across the country. Developing strong relationships with customers and presenting programs that clearly show the value of print can create revenue growth while also expanding readership.
I remember not so many years ago mailrooms stuffed to the brim with pallets of preprints. During many holiday seasons we went so far as to bring in rented trailers for storage and packed every corner of the building with boxes and skids. Not only were national advertisers excited to have a mechanism to get their message out, but local ROP advertisers also saw the value of preprint advertising.