The Washington Post’s Aram Zucker-Scharff: You can’t solve transparency by adding more technology

DIGIDAY – 12/02/2019

Aditi Sangal

For many, digital media’s ills are down to broken ad tech and the system propping it up.
Adam Zucker-Scharff, director of ad tech at the Washington Post, says it’s more complicated than simply fixing the plumbing: Advertisers are going to have to work at making ad tech transparent.

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