INMA – 13/02/2019
Shelley Seale
Google’s News Consumer Insights (NCI) dashboard and framework emerged out of a series of findings from Project Fuse, an initiative launched in 2017 that set out to uncover data solutions to help publishers better understand their audiences and enable them to make informed audience development decisions. Announced in March 2018, NCI has helped hundreds of publishers optimise site engagement and brand loyalty.