DIGIDAY – 25/02/2019
Tim Peterson
Since 2009, Pop-Up Magazine Productions has been producing what can be described as the journalism version of a concert, where contributors take the stage in front of a live audience to read aloud articles that are produced specifically for the event and accompanied by music and videos and photos displayed on a theater-sized screen behind them. Google, Coach, Lexus, Amazon and Warby Parker are among the brands that have worked with Pop-Up Magazine, which was acquired by Laurene Powell Jobs’s Emerson Collective in November 2018.