DIGIDAY – 26/11/2019
Max Willens
For news publishers chasing digital subscriber growth, international readers are playing an important and growing role.
On Nov. 6, New York Times CEO Mark Thompson revealed that international audiences accounted for 20% of the Times’ subscriber base, and predicted that international customers would constitute at least one-fifth of the 10 million subscribers the news publisher is aiming to attract by 2025.