INMA – 21/05/2019
Katalina Deaven
Covering the latest outrageous political story seems like an obvious choice. The digital world is competitive and the bottom line is you need the clicks. But this type of story might not only fail to boost engagement, it could also hurt your news organisation’s credibility.
The Center for Media Engagement’s latest research looks at the effects of “outrage news” that focuses on outrageous behaviour by political leaders. In a previous study, we found that questions in political news headlines make audiences less likely to engage. Now, we examine how one particular type of political content — outrage news — affects readers.