MUMBRELLA – 12/06/2019
Paul Wallbank
Australia’s advertising industry is expected to grow to $23bn by 2023 with the bulk of growth being taken by internet spending, PwC claims in its latest Entertainment and Media Outlook report.
The report estimates online services will pick up 57.7% of the market in 2023, up from 46.2% in 2018, forcing media owners to look at innovative ways of maintaining revenues.