DIGIDAY- 05/07/2019
Jessica Davies
This week, U.K. data protection authority the Information Commissioner’s Office issued a blunt reminder of how cookies should be used under the Privacy Electronics Communications Regulation. The reason: The law has now been updated to mirror the General Data Protection Regulation’s rules on consent.
Since last year, the wide interpretation of GDPR and a lack of standardization of consent management platforms, which relay consent-request messages to users — have resulted in a messy consumer experience.