INMA – 29/07/2019
Trevor Kaufman
For years now, media companies using metered paywalls have played a cat-and-mouse game with the users of their sites. Today (July 30), the latest round of that game promises to get more difficult.
For a certain segment of visitors to metered paywalled sites, the aim has always been to find a way to circumvent the paywall, continuing to get for free what others pay for. For the companies with paywalls in place, it’s been the opposite: to avoid allowing that opportunity.