DIGIDAY – 24/10/2019
Max Willens
Publishers just can’t quit Facebook.
When Facebook cut off organic reach and cratered their referral traffic, everybody swore they’d learned their lesson. Everybody next learned a lot about self-sufficiency — and themselves — after the ill-fated pivot to video. And yet when Facebook unveils Facebook News, its latest publisher-powered product, on Friday at an invite-only event in New York, many of the industry’s marquee names will be attached.