DIGIDAY – 27/11/2019
Tim Peterson
This article is part of the Digiday Video Briefing, which features must-reads, confessionals and key market stats. To receive the Digiday Video Briefing, please subscribe.
If original programming can help streaming services like Netflix and Hulu acquire and retain subscribers, why not publishers’ broader subscription businesses too? That’s the goal for a trio of publishers — Architectural Digest, Barstool Sports and The New York Times — that are using shows they produce as a sweetener to both draw new subscribers and keep the ones they already have.