DIGITAL CONTENT NEXT – 19/11/2019
Rande Price
A new research report, Connecting the Dots: Digital Subscriptions – Media Subscribers’ Motivations & Preferences, reinforces our findings earlier this year that the subscription marketplace is vibrant and growing. The News Media Alliance, Star Tribune, and the University of Minnesota Hubbard School of Journalism and Mass Communication research echoes the findings in our DCN Digital Subscription Economy report, which was released in September.
Both reports used online surveys to collect information on consumers’ willingness to pay and motivations for subscribing to news, entertainment, and sports content. DCN conducted its survey among a national sample of 1,000 U.S. adults while the News Media Alliance research sampled residents of Minnesota, with 497 respondents. Regardless of the sampling different methods, both studies produced similar findings in terms of consumer appetite for digital subscriptions in the marketplace.