DIGITAL CONTENT NEXT- 056/12/2019
Chris M. Sutcliffe
A welcome consequence of the abortive chase for scale is that publishers, no longer slaves to the Big Number, are diversifying their revenues. News events, podcasts, even forays into long-form video content – everything is back on the menu. At the same time, many media companies are also recognizing that they have the expertise in selling subscriptions to launch new paid-for products and services, rather than catering to anonymous audiences on platforms.