INMA – 11/12/2019
Shelley Seale
While local publishers have an online reader revenue strategy, they are not satisfied with the execution, according to an in-depth benchmarking study of Austrian and German publishers by INMA Researcher-In-Residence Grzegorz “Greg” Piechota and Founder of Institute for Media Strategies Dietmar Schantin.
Analysing strategy, organisation, and performance of 10 local and regional news publishers in Germany and Austria, the researchers found roles, responsibilities, and resources often did not follow the success factors as identified by the companies themselves. The organisations were not aligned towards their goals.