DIGIDAY – 02/01/2020
Deanna Ting
Global media sensation TikTok will take center stage in 2020 as marketers and publishers pursue its estimated billion-plus users, many of them hailing from Gen Z. But along with great interest comes great responsibility as ByteDance’s TikTok deals with the inevitable big demands that come with big budgets. If history is any guide, TikTok will be in for a rough 2020.