DIGIDAY – 09/01/2019
Max Willens
With publishers increasingly prioritizing subscriptions as a revenue stream, newsrooms are slowly evolving to nudge reporters into thinking more about sales.
At The Dallas Morning News, managers changed the default display setting in their analytics provider Parsely so reporters could track returning visitors rather than pageviews. At Tribune Publishing, weekly meetings of editors with reporters now focus on the stories subscribers read and which pieces contribute the most to readers’ signing up for digital subscriptions. Business Insider reporters whose work spurs a minimum number of BI Prime subscriptions reap monthly bonuses.