WHAT’S NEW IN PUBLISHER – 18/02/2020
Simon Owens
If you survey the field of publisher subscription models, you’ll basically find that the vast majority of media outlets utilize one of two kinds of paywalls.
The first is the metered paywall, the kind that was pioneered by The New York Times and later adopted by hundreds of other companies. Publishers love this model because of how it monetizes a publication’s loyal audience without alienating more casual readers who want to sample the website’s content. When done well, a metered paywall allows publishers to generate reader revenue without forcing the outlet to take a negative hit to its web traffic. That way it can continue to monetize with ads.