DIGIDAY – 20/02/2020
Lara O’Reilly
The gap between the haves and the have nots in ad tech has never been starker: There is the high-flying company like The Trade Desk with a market capitalization of more than $13 billion. And at the other end is a laundry list of bankruptcies, firesales and companies going out of business altogether. And as the market consolidates, a set of opportunist buyers — the vulture capitalists — are ready to pounce on the remains. This group includes entities such as U.S.-based marketing technology platform Zeta Global, publicly traded ad tech company Tremor International and German investment firm Media and Games Invest — all of which have recently picked up a series of distressed ad tech assets for a fraction of those companies’ prior valuations.