WHAT’S NEW IN PUBLISHING – 27/02/2020
Faisal Kalim
The Post and Courier of Charleston, South Carolina grew its digital subscriptions by 250% (from 1,700 to 6,000) between 2017 to 2019, reports Digiday. It did so after shifting focus from pageviews to measuring time spent and engaged minutes.
The importance of reliable engagement metrics is increasing across the publishing industry. The Financial Times uses an engagement score based on the mix of recency + frequency + volume as its North Star metric.
The Wall Street Journal measures “active days”—the number of days a reader engages with content. The publisher’s “Habit Project” focuses on “16 different engagement opportunities” that make subscribers stay on the site longer.