INMA – 26/02/2020
Brie Logsdon
One key theme stood out across the two-day study tour that kicked off INMA’s Media Subscriptions Week 3.0 in New York: It’s all about the consumer. Nearly 50 news media executives from around the world visited Newsday, Conde Nast and Advance Local, the Wall Street Journal, New York Times, eMarketer and Business Insider, the Craig Newmark Graduate School of Journalism, and the Metropolitan Opera. The February 25-26 study tour focused on innovations in digital subscriptions.