INMA – 27/02/2020
Dawn McMullan
On day four of INMA’s Media Subscriptions Week 3.0 week — which has included a two-day study tour in New York and a day of workshops — three chief marketing officers from the most powerful news media companies in the United States shared the stage. At The New York Times, The Wall Street Journal, and The Washington Post, the title has made a comeback. And while each one’s job description varied, digital subscriptions is central to what each of them do.