DIGIDAY – 28/02/2020
Seb Joseph
Measurement concerns are rising among the world’s largest advertisers, but the real tough choices lie ahead.
Six weeks after learning that third-party cookies — the tool that houses the identifier used to track people across sites — will soon be redundant in the world’s largest browser, advertisers are grappling with a difficult set of choices. They are already struggling to understand the impact of targeted ads online with cookies, but without them, it’s virtually impossible.