DIGIDAY – 05/03/2020
Kayleigh Barber
Meredith Corp. said it has gathered years worth of information on what its readers are interested in. This year, the women’s publisher hopes to finish implementing the system that gathers it, which will allow Meredith to use that information more efficiently as it seeks to grow its video offerings and its commerce business, while continuing to invest in its data platform. Those three things are the main goals for 2020, Meredith CEO Tom Harty said.