DIGIDAY – 23/03/2020
Max Willens
Last Wednesday, Adam Ryan, president of the newsletter publisher The Hustle, got a vexing message from one of his clients.
An advertiser that had placed ads with the Hustle every month for the last three years was demanding that the coming week’s campaign, slated to start Monday, not run. The client, whom Ryan declined to name, insisted it be allowed to cancel despite being just days removed from the campaign’s start date.
Ultimately, Ryan and his team got the client on a conference call and worked out a deal that allowed the client to pay up at a later date. But fraught conversations like those have begun to happen more frequently in media the past two weeks, as corona-fueled uncertainty rolls through the global economy.