PORTAL IMPRENSA – 24/03/2020
Freddy Mayhew
While traffic to news websites is booming as people search for the latest news on the coronavirus (Covid-19), digital advertising, which should be bringing in vital revenue for publishers, is faltering. This is the result of “blocklisting” (an amalgam of blacklist and blocking) by advertisers, where they ban keywords to prevent their ads appearing next to content containing those words, including news stories.