WARC – 26/03/2020
The demand for paid ads on Facebook is decreasing as brands respond to the uncertain economic situation, according to new data from Socialbakers.
The social media marketing platform recently looked at the likely impact of COVID-19 on brands’ Facebook ad spend, cost-per-click (CPC) and engagement in Q1. Overall the study found that paid ads are decreasing as is CPC, while organic content is picking up.