DIGIDAY – 16/04/2020
MAX WILLENS
YouTube has seen coronavirus news videos soar in popularity over the past month. But — surprise, surprise — ad revenue hasn’t keep up for the publishers producing the videos.
Sources at two different publishers said YouTube CPMs had fallen more than 20% from highs recorded earlier in 2020, and they were bracing for the possibility that declines could deepen as the year wears on.