CNBC – 15/04/2020
Megan Graham
The vast majority of online publishers in the U.S. say they’ve had advertisers cancel or pause ad campaigns with them as the coronavirus pandemic and lockdown hurts advertisers, according to results of a new Internet Advertising Bureau survey. The advertising cutback is resulting in widespread layoffs and cost cuts even as media consumption is skyrocketing.
The effects are being felt across ad-supported websites, as well as companies that provide technical infrastructure to support selling ads.