INMA – 16/04/2020
Grzegorz Piechota
Having enjoyed spikes in online traffic and subscription sales in March, news publishers brace for the end of the bump. Is it going to be quick or slow? Will there be more peaks?
The analysis of Google Trends data, a proxy for the audience’s interest due the large volume of data, confirms the COVID-19 pandemic is an unprecedented event in terms of scale and length.