INMA – 21/04/2020
Grzegorz Piechota
Having acquired thousands of new subscribers since the start of the pandemic, news publishers and other subscription businesses are energised to reduce churn.
A new survey of 435 subscription professionals by Brightback, a retention analytics company, showed that for 93% respondents, customer retention is just as or more important in 2020 than acquisition. Only 7% said acquisition is the priority.