INMA – 22/04/2020
Shelley Seale
A crisis like the current pandemic is a time when customers have a break in habits (so they might pick a up a new one), when some content areas like sports and entertainment have disappeared (so the newsroom must be more creative than usual), when consumers are being careful with their money (so providing a valuable product is vital), and when readers are looking for information and relationships they can trust (so be both).