AXIOS – 24/04/2020
Sara Fischer
While usage of most mobile apps has remained neutral during the coronavirus pandemic, social media app usage has exploded during the lockdown, according to new data from Nielsen.
Why it matters: Prior to the pandemic, consumers and tech companies were both becoming more aware of the overuse of social media and actively trying to limit it. In a time when people can’t connect with friends and family in person, companies have put these efforts on pause.