DIGIDAY – 29/04/2020
MAX WILLENS
Over the past seven weeks, many publishers have welcomed a coronavirus bump in subscribers as news consumption rises. That bump has been helped along by a significant acceleration in Facebook ad spending.
For example, subscriber growth across Condé Nast’s portfolio is up 100% from the start of March compared to the same period year over year. And 50% of the new subscriptions its titles have accumulated are coming from paid efforts, a spokesperson said.