DIGIDAY – 22/05/2020
TIM PETERSON
Kevin Mayer has already put TikTok’s business in a better position. After news broke that the longtime Disney executive had been appointed CEO of TikTok and COO of the popular mobile app’s parent company ByteDance, an agency executive emailed the announcement to a client who had expressed interest in advertising on TikTok but was wary about the platform’s suitability.