THE DRUM – 28/05/2020
John McCarthy
Move it or lose it: Now publishers run virtual events, do they hunger for a physical return?
Remember going to events, awards, conferences, gigs, gatherings, and get-togethers? These were usually assembled by a recognisable brand and monetised by entry fees and sponsors. For publishers, they proved a lucrative platform to demonstrate their expertise and engage audiences in person – until the lockdowns came into force.