FIPP – 27/03/2019
Piet van Niekerk
Good Food magazine’s new recipe search voice skill built for Alexa devices has this year become the strategic partner for Alexa in the UK and Ireland. Hannah Williams, editor, BBC Good Food, UK, explained to 500 media executives from 40 nations at the Digital Innovators’ Summit in Berlin that the process to build a voice skill was sparked by statistics suggesting 50 per cent of content searches would be via voice by the end of next year.