JOURNALISM – 24/12/2019 Daniel Green From augmented reality to changing business models, we look at the challenges and tools that might shape the 2020s Leia aqui o texto na íntegra.
DIGIDAY – 31/12/2019 It’s easy to put on rose-colored glasses in December and predict a glorious future for one’s industry. But this is media, so it makes more sense to deliver some frank reminders about what’s not going to happen in 2020 instead. Leia aqui o...
DIGIDAY – 31/12/2019 It’s easy to put on rose-colored glasses in December and predict a glorious future for one’s industry. But this is media, so it makes more sense to deliver some frank reminders about what’s not going to happen in 2020 instead. Leia aqui o...
COLUMBIA JOURNALISM REVIEW – 02/01/2020 Robert Ito SAM GREENSPAN, a former producer at NPR, released the first episode of his new podcast, Bellwether, in July. The name of the show, Greenspan says, stems from a practice dating to the Middle Ages in which...
COLUMBIA JOURNALISM REVIEW – 02/01/2020 Robert Ito SAM GREENSPAN, a former producer at NPR, released the first episode of his new podcast, Bellwether, in July. The name of the show, Greenspan says, stems from a practice dating to the Middle Ages in which...
PROPMARK – 24/12/2019 Paulo Macedo A mídia programática evoluiu nos seus 10 anos de implantação para muito além do RTB (Real Time Biddings). A métrica ganhou sofisticação e deixou de ser uma metralhadora giratória, por assim dizer, para garantir aos anunciantes...
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